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"This was hands-down the best workshop that I have ever attended!"Karen M.Public Health Analyst and Writer |
"I want to thank you for such a wonderful workshop. The lessons were well-taught; the environment was beautiful and relaxing; and the instructors were terrific, of course!" |
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The 2013 Institute At a Glance |
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Who Should Attend |
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Agenda |
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Coaching |
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Dates and Location |
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Registration and Payment |
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Accommodations/Reservations |
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Transportation to Freeport, ME |
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Area Attractions |
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Health communication/health education/health promotion specialists |
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Writers/editors in health organizations, clinical systems, and government agencies |
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Writers/editors for eHealth projects and technology-based consumer medical information |
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Nurses, social workers, nutritionists, allied health professionals, patient educators |
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Health science librarians |
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Behavioral health and substance abuse counselors |
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Specialists in disease or disability management |
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Health professions faculty |
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Health system, health product, and quality control managers |
Draft Agenda
Sunday,
June 2 |
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Welcome — Introductions, overview |
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Defining the health literacy challenge — The national environment and the research base |
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Identifying characteristics of plain language |
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Using and interpreting readibility formulas |
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Monday,
June 3 |
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Planning successful communications — Using a structured tool to define and connect your audience, your message, and your mission |
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Writing for accessibility — Writing to communicate: Hands on practice |
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Tuesday, June 4 |
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Layout and graphics — Creating appeal and reading ease using effective document design principles |
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Culture/translating into other languages — Best practices |
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Field testing strategies — Why and how to test with your audience |
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Wednesday,
June 5 |
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Integrating plain language planning, writing and designing |
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Translating numbers for public understanding — Numeracy applications for risk communication and consumer decision-making |
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Finale — Wrap up and evaluation |
The Institute includes:
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Welcome reception |
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Breaks with refreshments each morning and afternoon |
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Lunch on Monday and Tuesday |
Questions about the agenda? Contact:
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Sue Stableford (in Maine) |
Coaching
Personal coaching after each Institute is designed to help participants integrate and successfully apply what they learn at the Institute. The Institute trainers will custom-tailor 1 hour of assistance to help each participant develop a plain language document or website.
Please note: Coaching services will be provided by phone, email, and fax. The trainers will not be conducting on-site (travel-related) visits as part of the coaching agreement.
Dates and Location
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Registration and Payment
Enrollment is limited to 36 participants, so sign up early! Hold your place with a credit card.
Make a room reservation by calling the Hilton Garden Inn directly: 207-865-1433. Or use the weblinks in the section below—Accommodations/Reservations.
Registration for the Institute is handled by the Office of Continuing Medical Education at the University of New England. You may register by phone, fax, or mail. On-line registration is not available, but you can complete the form (click below) and print it out from this site. NOTE: Payment must be enclosed or arranged at time of registration.
To register by phone: |
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Call 207-602-2408. You may register with a credit card. Or, you may hold your place with a credit card while waiting for your organization to cut a check. We will not charge the card if we know a check is coming and it arrives within 30 days. We advise you to do this to hold your place. |
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To register by fax or mail: |
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Print out a registration form. Fax or mail back to the address
on the form. Fax number: 207-602-5957. |
To register with a P.O.: |
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Payment must be guaranteed with a personal credit card until payment is received. Payment must be received prior to the Institute. |
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Payment must be enclosed or arranged at time of registration.
Click below for a registration form |
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Tuition: The tuition fee of $959 includes 4 days of training, one hour of individual follow-up coaching, a take-home training workbook, a welcome reception, morning and afternoon refreshment breaks daily, and lunch on Monday and Tuesday.
Final Confirmation/Terms of Withdrawal
You will receive initial confirmation as soon as payment is received.
Final confirmation for the 2013 Summer Institute will be sent by
Wednesday, May 1, 2013. In the unlikely event of Institute cancellation, you
will be notified by May 1, 2013. The University is not responsible for
non-refundable airline tickets due to cancellation.
Participants who withdraw prior to March 30, 2013 will receive a refund less a $75 processing fee. After March 30, 2013, no refunds will be given, although you may send a substitute.
Accommodations/Reservations
The Institute will be held at the Hilton Garden Inn in Freeport, Maine, just down the street from LL Bean. The Hotel has reserved a block of guest rooms for Institute participants at the reduced rate of $159/night. This rate is available the Saturday night before the Institute through Tuesday night of the Institute. Summer Institute room rate is guaranteed until May 1, 2013.
To reserve your room: For Summer Institute, click here
If you prefer to reserve a room by phone, call the Hilton directly and tell them you are attending the Health Literacy Institute. Tel 207-865-1433.
Hotel rooms have microwaves, small refrigerators, and free internet access along with the usual amenities.
The Hilton Garden Inn is in the heart of Freeport Village, a 5 minute walk from LL Bean, a fine range of restaurants, and many shops. A few miles away is Wolf Neck Woods State Park, a public nature preserve on the ocean with great walking trails. Portland, Maine's major city with many additional attractions, is just 20 minutes away.
Transportation to Freeport, Maine
The Portland, Maine jetport is about 30 minutes from downtown Freeport and is served by many major airlines. Regular taxis and rental cars are available at the airport.
Buses run directly from Boston's South Station and from Logan Airport to Portland. Amtrak has regular passenger train service from Boston's North Station to Portland and to Freeport. For train information, see www.amtrakdowneaster.com. Cabs to Freeport are available at the Portland bus/train station.
Boston’s Logan Airport and the Manchester, New Hampshire airport are both about 2.5 hours from Freeport. Rental cars are available at both airports.
Area Attractions
Maine is called “Vacationland” with good reason! Freeport is a small, friendly village with interesting shops and many restaurants within easy walking distance of the Hilton Garden Inn. Whatever you want — brick-oven pizza, ethnic cuisine, homemade ice cream, local brew, or fresh seafood — it’s all here. Freeport is home to many outlet stores as well.
The Maine weather is unpredictable, but usually warm enough in June to enjoy outdoors. Be sure to bring a sweater, jacket, and rainwear.
For more information about the area, check out this website:
www.freeportusa.com We
thank them for use of their photos on this website.
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